October is a beautiful month, and between the fall changes and the trick or treating and the pumpkin carving, it can be easy to forget to focus on what we think is one of the most important parts of October: bringing awareness to and taking a stand against breast cancer, an ugly disease that seems to rear its head more and more often every year. Usually during this time of the year, you start getting flooded with bra decorating contests. It was a very original idea when it was first created, but it’s become a staple of October since then, with millions of different organizations each offering their own contest every year. The concept is a simple one: decorate a bra and donate the money towards funding for breast cancer research. Unfortunately, over-saturation has become a bit of an issue.

Every year we’re finding that less and less people are participating, and we believe it’s because people have gotten tired of seeing the same thing year after year. That’s very sad to us. So we wanted to take a little bit of time to remind you why things like the bra decorating contest are actually important.

1) They do in fact raise awareness, and without awareness a solution can never be found. People have to know about the problem if we expect them to help be a part of solving it.

2) It’s a light-hearted way to talk about a heavy issue. It’s not easy to talk about cancer. It’s an ugly disease that has stolen loved ones from so many people, and it’s hard to find a way to bring attention to the issue without bringing up painful memories. Doing that in a light-hearted way makes it easier for people to get involved.

3) Bra decorating contests have raised millions of dollars for breast cancer research over the years. It doesn’t always feel like getting all arts-and-craftsy with a cheap Walmart bra is really accomplishing anything, but in reality these bra decorating contests (as silly as they might seem) are actually huge contributors to breast cancer research funding. Our contest may only end up raising $100, but if one million organizations each raise $100, that’s $100,000,000.

It may be too late to enter our contest, but that doesn’t mean it’s too late to get involved. We encourage you to take part in the voting process on our Facebook pages, and if you feel inspired then you can just donate to the cause as well. In addition, we have two amazing events happening tomorrow: Pokerade and our Bra Decorating Contest raffle. All of the information is on our Facebook and in last week’s blog post.

You don’t have to decorate a bra to show that you care about breast cancer. Just be involved. Help raise awareness. Educate yourself and help educate others. And if you do enjoy decorating bras, then that’s great too! Either way, it’s the people like you who can help companies make strides towards finding a cure for this horrible disease.

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